A new feature in the advertiser’s personal account is contextual segments. These are verified sites that meet certain parameters: age or gender of the audience, average CR by vertical and other targets. The functionality is available in the personal account when creating a campaign.
At the moment of publication, there were added two most demanded segments:
- High CR on Nutra vertical — suitable for campaigns that cannot be optimized by blacklists or selective prizes;
- High audience share 55+ — sites and site sections where audience share 55+ is more than 60%.
Pay particular attention!
- The feature is available for RU and CIS;
- If your advertising campaign already shows good results, then the use of a ready-made segment can significantly reduce the volume of purchased traffic.
Still have questions? Our managers will definitely answer them.